About Us

It started when a friend and I heard about a small food market in Alpine where families lined up around a parking lot. They were picking up food that was offered for free to families in need. That is when we learned that retailers and other organizations give away fresh food and shelf stable products to organizations that give to people in need. We began volunteering to pick up food and distribute it to people in need. After a few years, we noticed that very few military and veteran families were picking up food. This is where the new Serving Good mission began. In 2023 we focused our efforts on active-duty military, veterans, and their families. We continued to pick up food and in January of 2024 we started a partnership with the local Alpine VFW veterans organization, a non-profit that serves veterans and their families. We started our free weekly food market for military and veteran families at the Alpine VFW and it grew quickly. Within weeks, we were serving over a hundred families every week with fresh meat, produce, and shelf stable products. We are dedicated to giving to military and veteran families that are not able to bring good, healthy food home every week or provide the family with basic necessities.